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For sports bars & taprooms

Your TVs are selling for your competitors. Take them back.

A 3-hour game carries about 45 minutes of commercials — and restaurants are one of the biggest categories. Thursti turns every screen that isn't showing the game into your best salesperson.

Start Your Free 30-Day Trial No credit card. Runs on any smart TV or a $30 streaming stick. Live in 10 minutes.
15–17 min of ads per TV hour
63% of guests read your boards for specials
$0 to start, free plan forever
Sports bar with the game on the main TV and the bar's own wings special on the side screen
45+ minof commercials in a 3-hour broadcast — linear TV runs 15–17 ad-minutes per hour
63%of restaurant guests read menu boards to find out about specials (Datassential)
30%of operators never put their promotions on those boards (Datassential)
8.1%average sales lift on items featured on in-venue screens — peer-reviewed field study, 237 campaigns, 30M receipts

The problem: you won the hard part, then handed the mic to Chili's.

Getting a hungry person through your door and into a seat is the most expensive thing you do. Then the broadcast cuts to commercials — and the screens they're staring at tell them to order wings from a chain, or pull out a delivery app.

Pile 1 — Things you sell

Beer brands you pour, spirits on your shelf. These ads are basically working for you. Fine.

Pile 2 — Things you don't care about

Trucks, insurance, pharma. Noise. They cost you attention but not customers.

Pile 3 — Your direct competitors

Applebee's. Wingstop. Taco Bell. DoorDash. Uber Eats. National campaigns built for football audiences — playing to the fans sitting in your bar.

Try it: watch one full game from a barstool with a notepad and sort every ad into the three piles. Pile 3 is bigger than you think.

What is this realistically worth to your bar?

Conservative math from one independent number. Screens don't lift everything you sell — they lift the items you put on them.

%
Estimated additional sales per month — An 8.1% lift applied only to the items you feature — the average found across 237 in-venue screen campaigns. Nothing assumed for the rest of the menu. Per year: —. Thursti Pro costs $468 a year; the free plan is $0. Source: Herhausen, de Jong & Grewal, Journal of Marketing (2025), four-year field experiment on in-venue digital signage, 237 campaigns, 30M+ receipts: +8.1% on featured items on average, larger for new items, no extra lift when stacked on a discount. Default $30k/month is a typical independent bar per Toast POS benchmarks. Results depend on what you feature and how often you rotate it.

The fix: game screens and selling screens.

You can't take the ads out of the broadcast. You can decide what every other screen in the room is doing. Thursti makes that a 10-minute setup instead of a project.

  • Keep the game where people came to watch it. Main screens stay on the broadcast.
  • Every other screen sells what's 10 feet away. Tonight's special, pitcher pricing, the dessert nobody knows you have, "kitchen closes at 10 — order now."
  • Snap a photo of your paper menu and Thursti's AI turns it into a clean digital menu board in seconds.
  • Give them a reason to glance. Live scores and standings for every game — not just the one on the big screen — with your offers rotating in between.
  • Change it by daypart, automatically. Brunch content at 10 AM, happy hour at 4, late-night menu at 10. Set it once.
Bar with the game on several TVs and a loaded nachos halftime special on the screen beside them

Live in three steps.

1

Create your account

Free in 30 seconds. No credit card, no contract. Every account starts with 30 days of Pro.

2

Build your playlists

Photo of your menu → digital board. Add your beer list (Thursti auto-fills ABV, IBU, tasting notes), live sports, your own images and videos. Schedule by daypart.

3

Connect your screens

Open the Thursti player on any Google TV, a browser, or a $30 Android/Fire stick. Enter the pairing code. You're live.

Set Up My Screens Free
Behind-the-bar view with a pizza and pitcher special on the nearest screen and the game on the others

Why it works: the guest is already in the seat.

The best evidence on in-venue screens is a four-year field study across 237 campaigns and 30 million receipts: items promoted on screen sold 8.1% more on average, with the biggest lifts for new items and for messages that made people want something rather than just informing them. Screens added nothing on top of a discount — so promote the item, not the markdown.

Restaurant-industry research says the audience is already looking: Datassential found 63% of guests read menu boards to learn about specials — and 30% of operators never put their promotions there. One in three guests ordered the cheapest item simply because it was the easiest to find. Dwell-time research points the same way: a 1% longer stay correlates with roughly 1.3% more spend.

None of this doubles your sales. It is a few percent — on guests you already paid to bring in — every day, without adding a staff member. Independent bars typically net 10–15%, so a few percent of revenue is a real share of profit.

Free to start. $39 a month to own every screen.

Every account starts with 30 days of Pro — no credit card.

Free

$0

forever, after your trial

  • 5 screens
  • AI Menu Maker & AI Beer Menu
  • Live sports data
  • Smart daypart scheduling
  • Occasional ads between your content
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Pro

$39/mo

free for your first 30 days

  • Everything in Free
  • No ads — ever. Your screens, your message only
  • Interactive Trivia — live multiplayer nights
  • Unlimited playlists
  • Priority support
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Questions bar owners ask

Do I need new TVs or special hardware?

No. Thursti runs on any screen with a browser: a built-in Google TV, any computer, or a $30 Android/Fire stick plugged into the TV you already own.

Can I still show the game?

Yes — that's the whole point. Keep the broadcast on your main screens. Thursti runs on the side screens, menu boards, and the TVs over the bar that nobody was really watching anyway.

How long does setup take?

Most venues are live in about 10 minutes: create the account, snap a photo of your menu, pair a screen.

Will my own specials get buried under ads on the free plan?

The free plan shows occasional ads between your content slides. Pro ($39/mo) removes them entirely so the only message on your screens is yours.

Can I schedule different content for lunch vs. game night?

Yes. Build separate playlists for breakfast, lunch, happy hour, game day and last call, and Thursti switches automatically.

What about sports scores for games I'm not showing?

Thursti carries live scores and standings for the NFL, NBA, MLB, NHL, WNBA, NWSL, PWHL, college football and basketball (men's and women's), MLS, the Premier League, Champions League and more — so a fan of the "other" game keeps their eyes on your screen, and your specials rotate in right beside it.

Keep reading

The seat is already filled. Now sell to it.

Set up Thursti on one side screen tonight. If it doesn't earn its spot by the end of the game, take it down. It's free.

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